Andrew Luxem

My Playbooks

Each module includes hands-on playbooks, proven tactics, and scalable frameworks for marketing, CRM, team building, and leadership – built from my 19+ years in the field.

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Module 1: What To Implement First

  • Successful Meetings
  • The 3Ps Framework
  • Silent Meetings
  • 4 Blocker Business Reviews
  • Weekly Status Updates
  • Weekly Schedule of Meetings

Module 2: Planning Exercises

  • 10x Strategy Meeting
  • How to Plan New Product & Services
  • Prioritization Formula
  • Loglines
  • Business Goals
  • Value Propositions

Module 3: Writing

  • Business Writing

Module 4: Process

  • Done
  • Business Review Etiquette
  • Changelog
  • Correction of Errors
  • Voice of the Customer
  • New Release Mail Template
  • Battlecards
  • Go To Market
  • Testing Plans
  • Input From Stakeholders
  • Post Mortems
  • Project Reviews
  • Operations Reviews
  • Product Release Plans
  • Reviews with Leaders
  • Scaling Mechanisms
  • Single Threaded Owner
  • Standard Operating Procedures
  • Working Backwards
  • Business Review Guidelines
  • 10 Universal Business Objectives

Module 5: Competencies

  • Values & Competencies
  • Act Like An Owner
  • Brand Tenets
  • Serve Customers
  • Ambition
  • Think Big

Module 6: Building Your Team

  • 2 Pizza Team
  • Manager Effectiveness Program
  • Effective Team
  • Organizing For Speed
  • Social Cohesion
  • Marketing Job Leveling Guides
  • Product Manager Job Leveling Guides
  • Program Manager Job Leveling Guides
  • Ops Job Leveling Guides
  • TPM Job Leveling Guides

Module 7: Interviewing & Hiring

  • Making Great Hiring Decisions
  • Interview Question Bank
  • Recruiting Update Template
  • Recruitment Selection Process
  • Recruitment Improved Process
  • Interview Loop
  • Headcount
  • New Hire Orientation Checklist
  • New Hire Orientation Process Agenda

Module 8: Managing Your Team

  • Annual Reviews
  • Coaching Models
  • Goals
  • Talent Review
  • Performance Improvement Plans
  • Performance Management Guide
  • Shuttle Diplomacy
  • Quarterly Bets Planning
  • SBI Format Feedback

Module 9: Keeping Up the Momentum

  • Employee of the Month
  • Employee Recognition
  • Praise & Recognition

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